Our Services
Establish Your Message.
Your school system has a unique history and culture. We will work with the people that care about your organization to determine the right tone of message that truly tells your story and illustrates your vision, your work, and your community.
Plan Your Content.
School districts are full of content that can illustrate your story. We will help you think through your content sources and align them to your message.
Develop Your Channels.
Channels are all of the systems you use to communicate. Email, traditional mail, text messages, webpages, social media, etc. Each of these systems has a particular communication strength and appeals to a particular audience. We will work with you to create a plan that ensures the right people get the right message.
Design A Content Calendar.
Making a plan is a big part of a successful content strategy. It helps focus your message and your efforts on gathering the gathering the content (images, videos, stories) that you need. We will work with you to create a year-long calendar with everything you need for planned content. We will encourage you to purchase a few tools to automate this effort, but you don’t have to purchase anything to make it happen.
Create Emergency Management Messages.
No matter how much we may work to prevent emergencies, they often tend to happen when we least expect them. From weather emergencies, to facility issues, to staffing complexities, communication templates are very useful when they are needed. We will provide you with up to ten templates that you can use for emergency management messaging.
Manage It All.
Once the plans are made, someone has to keep the message in mind, gather the content, and populate the channels with high quality, relevant messages. Then there is analyzing the effectiveness of the messaging and adjusting the approach based on data. We can support your staff with making it happen, or we can integrate into your system and take care of it all. Our approach is to do this from the district level and provide support to school-based staff to manage their individual communications. That support includes all the planning above and quarterly training meetings to ensure your schools are telling their very best stories.